In particular, the majority of export distributors are demanding from buyers to push bulk orders that focus on profits rather than growing their brands, and the products sold in this way will have a lower turnover in the market and a decrease in profits. Therefore, they naturally focus on small and medium-sized brands or their own PB products with high profit margins, which inevitably breaks trust with brand products.

  Local buyers also approach consumers through well-known brand products, and promote their products with good profit margins as if they were a famous Korean brand to consumers without information on Korean cosmetics. And brand products are being treated as bait products to sell their own products. Accordingly, this branding app was designed to create a way for brands to directly communicate with consumers and create fans, rather than damaging the brand value of brand products to distributors or Vietnamese buyers._cc781905-5cde-3194-bb3b- 136bad5cf58d_